It can be really important to make the right impression to your potential customers and if you do not have a good quality business card then this can be a problem. The information on the card is not normally a problem, as long as you have your contact details and no spelling mistakes, you should be fine. It tends to be aspects like the colour of the card and the printing which is important. Colour can be hard as we all have different likes and dislikes and obviously it may change depending on the nature of your business. You can’t go wrong with something plain and simple like black or blue business card printing on white or cream card. Another thing which can make a lasting impression is the thickness of the card. The thicker it is, the more impressive it seems. Also the size is important, do not have anything bigger than standard as it will not fit in a business card holder or wallet easier and so it is more likely to be lost or thrown away. Lastly, think hard about the design as you want to make an impression. You cannot appeal to everyone but think hard about your design and wonder whether it would impress you and make you want to contact the person from what that card looks like.